Despite the issues, consumers are expected to spend 5% more this year — an average of $1,463 per household this season, according to a survey released this week from Deloitte. So, to alleviate some of the issues, retailers have declared holiday shopping season to be already underway — more than two months before Christmas.
It’s also enticing hesitant shoppers with a “Black Friday Price Guarantee,” meaning it will automatically reimburse customers if it drops prices lower before November 18.
The warehouse club recently announced it’s holding twice as many of “savings events” this year compared to last year as a response to an internal survey that showed that its shoppers plan to shop for the holidays earlier this year. Discounts will be applied on home decor, gifts and food.
It’s also holding a “Merry-ville” at five locations not yet announced, where its members can “enjoy an over-the-top holiday experience including an ice-skating rink with special performances, and much more.”
For those who can’t wait that long, the retailer also has a price-match guarantee from now until December 24. Target customers can request a price adjustment if the company lowers the price on anything between now and Christmas Eve, which it says takes the “stress and guesswork out of deal hunting.”
America’s largest retailer is bringing back last year’s Black Friday promotion from last year when it offered sales during every week in November.
The “Black Friday Deals for Days” promotion offers what the retailer calls “incredible prices” on mostly everything. The first event begins November 3 and continues the following week. Events later in the month will soon be announced.
–CNN Business’ Parija Kavilanz contributed to this report.