Streamed 24 million times in the last seven days, the British singer’s new track smashed the record of 16.9 million streams set by Ariana Grande’s “7 Rings” in 2019.
The single’s digital download sales figures of 23,500 were also the highest numbers for 2021 so far.
Anticipation for Adele’s new album has also seen a surge in the popularity of her previous songs — with her 2011 signature track “Someone Like You” re-entering the top 40 along with 2016’s “When We Were Young.”
The singer is also the first person to feature on the cover of both the British and American editions of Vogue magazine in its November issue, with interviews for both editions released online in early October.
“30” is scheduled for release on November 19.