Ben & Jerry’s announced today that it is releasing a new frozen dessert flavor in honor of activist Colin Kaepernick featuring his image on the pint.
The dessert is called “Change the Whirled,” and it’s a non-dairy frozen dessert, which is fitting because Kaepernick is vegan. It features a caramel non-dairy sunflower butter base with fudge chips, graham cracker swirls, and chocolate cookie swirls. The company stated in a press release that the flavor “celebrates Kaepernick’s courageous work to confront systemic oppression and to stop police violence against Black and Brown people” and said that “Ben & Jerry’s believes Kaepernick represents the very best of us, willing to use his power and platform in the pursuit of equity and justice rooted in a commitment to love and resistance.”
Ben & Jerry’s has been vocal about social justice issues in the past, specifically speaking upon the Black Lives Matter movement, the school-to-prison pipeline, and even releasing a podcast about racial justice. In its newest press release, the company refers to itself as “an aspiring social justice company.”
Kaepernick’s portion of the proceeds from sales of the frozen dessert will support Know Your Rights Camp, the program he founded in 2016. The campaign aims to “advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders.”
“I’m honored to partner with Ben & Jerry’s on Change the Whirled,” he said in a statement about the flavor:
Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free.
Change the Whirled will be a full-time flavor at Ben & Jerry’s Scoop Shops in stores nationwide in the United States starting next year. You can expect to pay from $4.99-$5.49 for the flavor.
This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io