Music Industry Moves: Epic Records Ups Ayanna Wilks to VP, Adds Natalie Geday to Publicity Team

Epic Records has promoted Ayanna Wilks to vice president of publicity and has hired Natalie Geday as VP of publicity as well.

Both report to Melissa Victor, SVP and head of publicity for the Sony Music label. Both are based in Los Angeles.

Wilks (pictured at left) was previously senior director of public relations and has worked on the media campaigns for Giveon, Bia and Mimi Webb as well as newcomers India Shawn, Melvoni and MK xyz, among others. Prior to Epic, Wilks was director of the celebrity division of Wilhelmina Models, and worked at Roc Nation conceptualizing and executing media campaigns for for such artists as Meek Mill, Mustard, Fabolous and more. She co-founded The Brownie Agency, an organization that “promotes culture, good vibes and Black Girl Magic” which has been showcased in campaigns for Beats By Dre, Nike Women, and Jordan.

Geday arrives from her own firm, NMG Relations, which she launched in 2012, guiding the media strategy for talent and executives across music, TV, film, sports and politics for such clients as EMPIRE, Rhino Records, Republic Records, Electric Feel Entertainment, NBCUniversal, FOX Entertainment and Beyond Athlete Management. She’s also held PR roles at RCA, Capitol Records, and 19 Entertainment. Her new position marks a return to Epic, where she started her career as an assistant in the media department in 2006.

Said Victor: “Ayanna is immensely respected and trusted by her colleagues, artists, managers, and press partners with good reason — she’s one of the most diligent and dynamic media executives in the business. Moreover, she has galvanized the success of a new generation of marquee artists. It’s an honor to share the news of her much-deserved promotion. Natalie and I have worked together for too many years to count! She’s one of the most savvy and hard-working publicists in the business, and she’s going to be key to our continued evolution and growth as a team. I’m so honored to work alongside both of these fantastic executives.”

+ Motown Records has appointed Daniel Gillick as head of content strategy. Expanding the label’s digital initiatives, the L.A.-based Gillick will oversee original content strategies across all of Motown’s artists and partners. He reports to executive vice president and COO Alison Finley.

Gillick arrives from Triller where he was global head of content. He also served as an early member of TikTok’s U.S. music team. He started his career at Capitol Records and, later, Sony Music Entertainment in publishing.

Said Finley: “Motown is committed to creating new opportunities for our artists to engage with their fans and new audiences around the world. Daniel’s background brings an incredible opportunity for Motown to expand upon our successful track record of creating content that influences global culture.”

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