Entertainment

Apple TV Plus Names JP Richards as Head of Film Marketing Strategy

Former Warner Bros. Pictures executive JP Richards has taken the top film marketing job at Apple TV Plus.

Richards, a longtime marketer under Blair Rich who also departed the studio as the result of a WarnerMedia restructure this year, will report to Apple head of video marketing Chris Van Amburg.  He will take his new, presumably well-designed desk at Apple next month.

Richards last served as co-president in worldwide marketing where he oversaw development, strategy and execution of Warner Bros. Pictures’ worldwide campaigns– specifically in areas like digital marketing and media, promotional partnerships and Alliances, multi-cultural marketing, and branded content.

He worked on titles including “Wonder Woman,” “Aquaman,” “Joker,” “A Star is Born,” “IT Chapter 1 and 2,” “They Shall Not Grow Old,” “The Lego Movies,” “The Conjuring Series,” “Creed” and Creed 2.”

Prior to WarnerMedia Richards spent 12 years at Universal Pictures, where he led digital campaigns for the “The Bourne Series,” “Fast Series” and “Despicable Me” franchises, among others.

More to come …




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