Business

You’re not the only one with a shopping strategy

As the pandemic recedes and prices continue to climb, parents may be nervous about the upcoming back-to-school spending season.

Last year, families spent roughly $32.5 billion on books, clothes and other supplies as kids returned to in-class learning, according to Deloitte market consultants. That’s more than $600 per student. This year, with inflation a concern, “Price and value are key drivers of purchase decisions,” according to analysts at mobile marketing company InMobi.

Major retailers are gearing up accordingly. Utilizing key tools in their arsenals, companies are ready to engage in the competition for consumers’ cash. Here’s how they’re approaching this shopping season:

How Walmart and Old Navy are approaching back-to-school

At Walmart, “We’ve worked hard to deliver sought-after back-to-school products at the everyday low prices (consumers) expect,” says Ana Arguello, vice president of stationery.


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